conversion rate optimisation
SEO and SMO helps to bring targeted traffic to your website, but once that traffic arrives, Conversion Rate Optimisation takes over in turning those visitors into customers. A Conversion is defined as someone who takes a desired action on your website, like making an enquiry, submitting a form, or subscribing to your Newsletter. The odds are that 50% of your visitors will hit the BACK button immediately on arriving at your website, and only about 2 of every 100 people will actually convert into a customer. conversion rate optimisation can help you turn more visitors into customers.